Savvy Branding for Abarrotes Mexico City

Savvy Branding for Abarrotes Mexico City

After the success of her restaurant Delirio, Monica Patiño opened up a smaller, more minimal locale in the Roma named Abarrotes—a reference to the old-fashioned general stores where people used to shop before the arrival of the major supermarket chains. Here she sells her carefully selected produce, freshly baked breads, prepared foods, local jams, honeys, wines, and other special treats. And for those who need a quick gourmet fix, there’s a window outside serving up coffees, desserts, and the ubiquitous tortas.