Loot Branding for Savvy
Loot is a surf & lifestyle store in Zihuatanejo, Mexico. It offers an interesting alternative to the commercial options commonly found in such a touristic location. Zihuatanejo was in the past well known for its pirate activity, burying treasures along its beautiful beaches. Like its name suggests, the brand’s personality and graphic identity were also developed based on this narrative, combining historical elements of the region with modern pop culture, making it easily identifiable by anyone – this is a key aspect given that the store will constantly expect people from all over the world.
Date:
June 11, 2020